Mercato Centrale parades at Milan Fashion Week 2024 with Milano Underground

For Milan Fashion Week 2024, Mercato Centrale-in collaboration with Angelo Cruciani, director of the YEZAEL brand and creator of the initiative-launches the Milano Underground project.

On Friday, September 20 at 7:30 p.m., at our headquarters in via Sammartini, established and emerging designers from the independent scene will parade and tell the story of a modern and avant-garde Milan. Established names such as Mario Dice, Alberto Zambelli, Davii, San Andres and Cruciani himself will be joined by emerging designers from the urban scene such as Leonardo Valentini, Alchetipo, Taste of Moon, Giorgia Andreazza, Giuglia, 1997, Giammarco Giannuzzo and Trielina, to name but a few.

So this is not the usual fashion show of a single designer, but a great collective art exhibition in motion, where models and models will take turns on the catwalk in a single cross-cutting performance of many milliners, where individual identity is completed in a collective portrait. We will then give life to a union of personal languages that will unite and find value in a common fashion concept capable of including all individualities.

The event will be directed by beauty guru and fashion director Vittorio Masciarelli, with casting curated by Manuel Scrima and music by Maria Aminta Daniele aka DJ Plastik Doll.

The event is free and open to the public. You can reserve a table for the aperitif or dinner by calling 02 37928400 or writing to eventi.mila.