Mercato Centrale parades at Milan Fashion Week 2024 with Milano Underground

For Milan Fashion Week 2024, Mercato Centrale-in collaboration with Angelo Cruciani, director of the YEZAEL brand and creator of the initiative-launches the Milano Underground project.

On Friday, September 20 at 7:30 p.m., at our headquarters in via Sammartini, established and emerging designers from the independent scene will parade and tell the story of a modern and avant-garde Milan. Established names such as Mario Dice, Alberto Zambelli, Davii, San Andres and Cruciani himself will be joined by emerging designers from the urban scene such as Leonardo Valentini, Alchetipo, Taste of Moon, Giorgia Andreazza, Giuglia, 1997, Giammarco Giannuzzo and Trielina, to name but a few.

So this is not the usual fashion show of a single designer, but a great collective art exhibition in motion, where models and models will take turns on the catwalk in a single cross-cutting performance of many milliners, where individual identity is completed in a collective portrait. We will then give life to a union of personal languages that will unite and find value in a common fashion concept capable of including all individualities.

The event will be directed by beauty guru and fashion director Vittorio Masciarelli, with casting curated by Manuel Scrima and music by Maria Aminta Daniele aka DJ Plastik Doll.

The event is free and open to the public. You can reserve a table for the aperitif or dinner by calling 02 37928400 or writing to eventi.mila.

MICAM Milano, Milano Fashion&Jewels, MIPEL and The One Milano close recording 40,950 trade visitors

MICAM Milano, Milano Fashion&Jewels, MIPEL and The One Milan: global

business trendsetters, they confirm their status as international platforms.

passed to Lineapelle and Simac Tanning-Tech, which opened yesterday

The synergy that has united the events dedicated

to fashion held recently at Fiera Milano (Rho), has been confirmed as a winning

one.

MICAM Milano, Milano Fashion&Jewels, MIPEL and The One Milano closed

yesterday, recording an attendance figure of40,950 trade visitors, with a total

of 45% hailing from 140 foreign countries. The best performances from

Europe came from Spain, Germany and France. The results from North

America were brilliant, showing a double-digit growth (Canada and the USA);

followed by the Far East with China and Japan in the lead.

Trade fairs confirm themselves as undisputed protagonists in the innovation

scene, responding to market needs with elegance and precision, even in

challenging times. They have strengthened their role as a meeting and

development hub, embodying the essence of excellence. Featuring visionary

start-ups and collaborations with training institutions and universities, each

event is an immersive journey through creativity and technology. Innovation and

creative flair were the real stars of the shows, where the most exclusive fashion

accessory collections paraded under the spotlight in a glamorous atmosphere

that anticipated the trends of the future. A unique experience where business

and creativity bond seamlessly

In a period of profound transformation for the fashion world, dominated by

digitalisation and sustainability, this year the exhibitions combined their business

message, centred on production methods, artistic ability and the value chain,

with a focus on training and job opportunities for the new generations. A bridge

between school and the business world, with many opportunities for young

people to come into direct contact with the corporate scene. The participation of

the Minister of Education and Merit, Giuseppe Valditara underlined the

importance of this commitment. During the opening ceremony, he highlighted

the value of investing in young people and in the emerging professions in the

manufacturing sector, as a tribute to practical and tangible values

Fabula, 22 made in Italy fashion artisans in a single peculiar event at Milan Fashion Week

19-23 September 2024, FABULA presents during the Milan Fashion Week an event that connects the prestigious artisan and Made in Italy with the national, European and

international by offering the public an authentic and stylish showcase. FABULA was born from the idea of its founder, Andrea Minoccheri, to create an event capable of synergistically promoting fashion brands in the territory. A young event that looks to the future, prioritizing the two core concepts on which this fashion event is based:

SHARING. A fundamental element to create a warm and pleasant atmosphere, making the customer feel at ease as if they were in a living room.

The other cornerstone is COMMUNICATION made up of constant content.

FABULA is a fashion event.

An event that connects prestigious artisan and Made in Italy realities with the national, European, and international territory, offering the public an authentic and stylish showcase.

A COMPREHENSIVE fashion event... clothing, accessories, shoes, jewelry, and fragrances are the protagonists of authentic, refined, and strategic locations that distinguish our choices, prioritizing the event's accessibility in terms of the connection between productivity and distribution.

..."A harmonious and balanced scenario. A proposal that favors Made in Italy and ranges from clothing to accessories,where the two basic concepts from which Fabula is born are sharing and communication"...

FABULA is not a machine that turns on and off twice a year on the occasion of the event, but a continuous motion that tells many stories taken from a single wonderful book.

..."it's not a fair but an event, it's not a service, but an experience to share"...

"....the synergy created between the exhibiting companies is the winning card, everyone puts their own baggage without envy, there is no my customer but our customer."

We propose events that can enhance the beauty of artisan, sartorial, and innovative realities aimed at an increasingly select and excellent audience.

To complete the Fabula philosophy, we offer a professional and attentive service and try to always maintain a high degree of personalization towards the exhibitor.

The setups are essential but with a well-defined and refined image, require low costs, and quick assembly times.

We maintain high attention on Fabula with communication between one edition and the next. We publish exclusive quality content created by us on our social media and newsletters, offering visibility to brands to a wider audience.

Italian brands of clothing, accessories, bags, shoes, jewelry... ambassadors of national and international production excellence. Bearers of authenticity, artisans, small and large realities with a common denominator... Made in Italy. This is the scenario that FABULA offers its visitors and is the vision for which it wants to be a spokesperson in Italy and abroad. The heart of the visitors is made up of research stores, boutiques, concept stores, buyers who know they will find a qualitatively valid selection.

Key points highlighted in the translation:

• FABULA is more than a fashion event; it's a platform for fostering connections, promoting Italian craftsmanship,and creating a unique customer experience.

• Core values: Sharing, communication, and a focus on Made in Italy.

• Comprehensive offerings: The event covers a wide range of fashion products and provides a platform for both established and emerging brands.

• Customer experience: FABULA aims to create a warm and welcoming atmosphere for both exhibitors and attendees.

• Marketing and communication: The event utilizes various channels to promote itself and the participating brands.