Fabula, 22 made in Italy fashion artisans in a single peculiar event at Milan Fashion Week

19-23 September 2024, FABULA presents during the Milan Fashion Week an event that connects the prestigious artisan and Made in Italy with the national, European and

international by offering the public an authentic and stylish showcase. FABULA was born from the idea of its founder, Andrea Minoccheri, to create an event capable of synergistically promoting fashion brands in the territory. A young event that looks to the future, prioritizing the two core concepts on which this fashion event is based:

SHARING. A fundamental element to create a warm and pleasant atmosphere, making the customer feel at ease as if they were in a living room.

The other cornerstone is COMMUNICATION made up of constant content.

FABULA is a fashion event.

An event that connects prestigious artisan and Made in Italy realities with the national, European, and international territory, offering the public an authentic and stylish showcase.

A COMPREHENSIVE fashion event... clothing, accessories, shoes, jewelry, and fragrances are the protagonists of authentic, refined, and strategic locations that distinguish our choices, prioritizing the event's accessibility in terms of the connection between productivity and distribution.

..."A harmonious and balanced scenario. A proposal that favors Made in Italy and ranges from clothing to accessories,where the two basic concepts from which Fabula is born are sharing and communication"...

FABULA is not a machine that turns on and off twice a year on the occasion of the event, but a continuous motion that tells many stories taken from a single wonderful book.

..."it's not a fair but an event, it's not a service, but an experience to share"...

"....the synergy created between the exhibiting companies is the winning card, everyone puts their own baggage without envy, there is no my customer but our customer."

We propose events that can enhance the beauty of artisan, sartorial, and innovative realities aimed at an increasingly select and excellent audience.

To complete the Fabula philosophy, we offer a professional and attentive service and try to always maintain a high degree of personalization towards the exhibitor.

The setups are essential but with a well-defined and refined image, require low costs, and quick assembly times.

We maintain high attention on Fabula with communication between one edition and the next. We publish exclusive quality content created by us on our social media and newsletters, offering visibility to brands to a wider audience.

Italian brands of clothing, accessories, bags, shoes, jewelry... ambassadors of national and international production excellence. Bearers of authenticity, artisans, small and large realities with a common denominator... Made in Italy. This is the scenario that FABULA offers its visitors and is the vision for which it wants to be a spokesperson in Italy and abroad. The heart of the visitors is made up of research stores, boutiques, concept stores, buyers who know they will find a qualitatively valid selection.

Key points highlighted in the translation:

• FABULA is more than a fashion event; it's a platform for fostering connections, promoting Italian craftsmanship,and creating a unique customer experience.

• Core values: Sharing, communication, and a focus on Made in Italy.

• Comprehensive offerings: The event covers a wide range of fashion products and provides a platform for both established and emerging brands.

• Customer experience: FABULA aims to create a warm and welcoming atmosphere for both exhibitors and attendees.

• Marketing and communication: The event utilizes various channels to promote itself and the participating brands.