Fashion Show – Flowers of Femininity: A Luxurious and Stylish Weekend on Lake Maggiore

Two days dedicated to fashion and glamour, with exclusive runway shows, VIP guests, and the latest collections from international designers, set against the stunning backdrop of Lake Maggiore.

On October 12 and 13, 2024, the Regina Palace Hotel in Stresa will host the Fashion Show – Flowers of Femininity, organized by Olga Bianchi, celebrating fashion, elegance, and style. The event will be presented by Jacopo Paoli and will feature collections from renowned designers such as Oksana Joffe, Irina Chernobai, Olesya Okhrimenko, Natalia Pylypchuk, Irina Stremenzova, Valeria Bellorini, Francesca De Rosa, Volha Mironchik, Suevalova Anna, and many more.

The weekend offers an immersive experience in the luxury of Lake Maggiore, with spectacular runway shows, exclusive photo shoots, and glamorous events. VIPs and international models will be in attendance, creating significant networking opportunities in the fashion world.

Schedule:

• October 12: Pre-runway and private photoshoots.

• October 13: Main runway show (2:30 PM), Aperitif (5:00 PM).
  

Olga Bianchi, designer and event organizer, is known for her refined and personalized style, always catering to the needs and tastes of modern women. This is a must-attend event to admire the latest collections and meet key figures in the international fashion scene.

Designers:

• Feldon Smart Swimwear: Swimsuits with built-in SPF 35 protection, designed to shape the body, offering comfort and support—ideal for even sun protection and quick drying. IG: feldon_it

• Boutique Oscar by Oksana Joffe: Since 2009, offering elegant clothing and personalized consultations, creating tailor-made looks that make every woman feel like a star. IG: oscar_oksana

• Chernobai Roma by Irina Chernobai: A Ukrainian designer who moved to Italy, she studied at Mikhail Voronin’s school. She creates garments that bring joy and personal expression through her sartorial training. IG: chernobai_roma

• Olesya Okhrimenko: With international experience, Olesya customizes hand-painted dresses, creating unique pieces that express her clients' individuality. IG: art_by_olesia.ch

• Nataliia Pylypchuk: Founder of Naty Fashion Lab, she creates unique pieces using knitting and Irish lace techniques, transforming each creation into a work of art. IG: lesyknataliia

• Jane Sarta by Irina Stremenzova: Produces coats, down jackets, and practical clothing, focusing on comfort, material quality, and sustainability, using goose down and recycled fabrics. IG: jane.sarta

• Manufactum - Luxury Bijoux by Valeria Bellorini: Creates exclusive jewelry with gold, silver, and palladium plating, adorned with semi-precious stones and crystals. IG: manufactumbijoux_

• Francy’s Maison - Tailoring in Motion by Francesca De Rosa: Specializing in bespoke fashion for men and women, offering personalized garments and rental services for special events, combining style and functionality. IG: sartoria_in_movimento_

• VG Illumina by Volha Mironchik: An artist organizing creative workshops and exhibitions, promoting beauty and family unity through artistic creations like lamps and vases. IG: vg_illumina_

• Barege by Suevalova Anna: An innovative designer who left the engineering field for fashion, creating original collections showcased at international runway shows. IG: barege.fs
  

Partners:

• Vera: Stylist and coordinator of the Olga Bianchi Fashion Show, specializing in personalized styling and color analysis for photoshoots and fashion events. IG: vera_mystyle

• Margi Events by Maria Pellegrino: A wedding planner for 15 years, organizing exclusive events and weddings. Certified and continually trained, she aims to create unique emotional experiences for her clients. IG: margi_events

• Tatyana Zhuk: An emotional coach and psychotherapist, she helps models manage emotions during fashion shows, turning fear and insecurity into confidence and energy. Her approach supports both podium performance and personal growth. IG: tz_emotionalcoach

• Raz: A digital entrepreneur and founder of RAZN, an innovative platform offering metal digital business cards, revolutionizing networking. IG: razn.it

• DJ Eva: A professional DJ, specialized in creating unique atmospheres through music, perfect for events and runway shows.

• Olga Kalinina: A hairstylist with experience in fashion and entertainment, known for innovative and creative styling. IG: olgakalinina2680

• Elena Morozova: A professional makeup artist specializing in high-fashion events and runway makeup, with a keen eye for detail and the latest trends. IG: mua.morozova

• Mayra Sosa: Official Press Officer of the event. IG: soymayrasosa

7th edition Milano Wine Week: innovation, sustainability, and new formats for Millennials and Gen Z

Masterclasses, tasting booths, B2B meetings. And for the public, parties, city-wide events, and walk-around tastings. Nine days that put a new generation of enthusiasts at the center, with dedicated initiatives and inclusive language.

In a year of significant changes in production, markets, and consumption habits, the wine sector is in urgent need of answers. Milano Wine Week 2024 (MWW24) brings revolutionary winds to the world of wine. Now in its seventh edition, MWW24 presents a format packed with new features, aiming to refresh a world often confined by tradition.

From October 5 to 13, the spotlight shines on an exciting schedule of innovative events and engaging activities—offering an immersive experience like no other—not just for top professionals and die-hard wine lovers but with a particular focus this year on the new generation of consumers. This event spans across Milan’s neighborhoods and locations, a city known for innovation, communication, and hospitality.

The seventh edition arrives at a crucial moment for the sector, where younger generations seem to be drifting away from wine in favor of more contemporary and accessible drinks. "If the future of wine depends on the industry's ability to adapt and engage a new generation of enthusiasts, it is time for the wine industry to adopt targeted strategies to stimulate the interest of these new consumers," says Federico Gordini, President of Milano Wine Week and founder of MWW Group.

“The challenges the sector faces are numerous, from addressing climate change—which increasingly affects the production chain—to the need to attract new generations of consumers, who feel distanced from traditional wine communication methods, and the undeniable need to invest in training hospitality and restaurant staff,” continues Gordini. “It’s in this transformative scenario that the seventh edition of Milano Wine Week takes place. Together with our partners, we’ve focused on these topics, making them the foundation on which we’ve built the main innovations of this edition."

THE NEWS

Among this year’s new features aimed at bridging the gap with Gen Z, the consumer hub Enoteca Milano Wine Week moves to one of the city’s most picturesque locations, the Dazi dell’Arco della Pace. Open for nine days, it will host an interactive and tech-savvy tasting area, with a lineup of initiatives designed to bring even the less experienced consumers closer to the world of wine. Additionally, to attract tomorrow’s wine lovers, the One Wine Night party debuts at MWW24. This exclusive event, created in collaboration with Carrefour—once again the Main Sponsor of the event—will be held at the iconic Dazi at Arco della Pace, blending wine storytelling with electronic music.

While Milano Wine Week arrives at a pivotal time for the wine industry, MWW reinforces its commitment to promoting the key figures who play a fundamental role in spreading wine culture. After the success of the first edition, the number of sommeliers from high-end Italian restaurants involved in the Wine List Italia Guide and the Grand Tasting on Sunday, October 6, doubles—from 50 to 100. This year, the event will be held at two prestigious locations: Palazzo Bovara and Palazzo Castiglioni, symbols of Milanese Art Nouveau. A delegation of 30 Head Sommeliers from around the world is also expected, supported by Ice Agency.

There’s also a change of location for the MWW Awards. At the scenic Teatro Manzoni on Monday, October 7, a revamped ceremony will host the third edition of the Italian Wine List Awards, Wine Retail Award, and Best Italian Wine Selection Award, presented by a jury of experts chaired by food and wine critic Andrea Grignaffini. In its second edition, the Freccianera Award will be given to the restaurant with the most engaging sparkling wine selection.

In terms of sustainability, Wine in Action is the first acceleration program dedicated to the most innovative wine startups. Created in collaboration with LifeGate Way, the first Italian ecosystem dedicated to sustainable startups, this initiative will showcase impactful projects at Milano Wine Week, introducing a major new focus on sustainability that will run through various moments of the event.

THE PARTNERS

Numerous important partners have joined Milano Wine Week 2024—Carrefour Italia is the Main Sponsor—once again involving consortia, organizations, and hundreds of companies from all over Italy, as well as entities from outside the sector, institutions, trade associations, and, most importantly, the general public. This year's edition stands out for an increasingly immersive and engaging format, designed to involve consumers through experiences in hundreds of venues across the Lombard metropolis.

Alessandra Grendele, Director of Merchandise, Marketing, and E-commerce at Carrefour Italia, is proud of the partnership, which has been renewed for the third time this year: “We are delighted to take part in a unique event that actively engages visitors and aims to make Italian wine heritage accessible not only to industry experts but also to curious newcomers. Large-scale retail is increasingly becoming a reference point for wine purchases, which is why Carrefour has long embarked on a journey to promote Made in Italy, both in the food and beverage sectors, to raise consumer awareness and guide them towards more conscious choices."

The official agenda of Milano Wine Week was presented today, September 18, at Palazzo Cordusio, with Federico Gordini, President of Milano Wine Week, presiding. Speakers at the press conference included Alessandra Grendele, Merchandise, Marketing, and E-commerce Director, Maurizio Zanella, Vice President of the Franciacorta Consortium; Alessandro Rossi, Wine Manager Partesa and Director of Paestum Wine Fest. Paolo Porfidio, curator of the Wine List Italia Guide, spoke on the second edition of the Wine List Italia, while Omar Bertoni, Co-Founder of LifeGate Way, highlighted Wine in Action, the incubation project for wine startups—a major new feature of MWW2024. Producer representatives included Francesca Seralvo, President of the Oltrepò Pavese Wine Consortium. The closing remarks were made by Alessandro Misani, Director of Operations at Meliá Hotels International.

Chona Bacaoco "Weightless Collection" presented during Milan Fashion Week

Text and Photographs: Ian Art Photo @ian.art.photo

Chona Bacaoco "Weightless Collection" Solo Fashion Show in Milan: A Tribute to Beauty, Resilience, and Sustainability

Milan—one of the world's fashion capitals—became the stage for Chona Bacaoco's highly anticipated solo show during the Milan Fashion Week. Powered by @aefwparis and organized by MM Milano Agency's HOME - Home of Fashion Week, the event showcased her latest collection, "The Weightless: Uplifting Your Burden."

This collection holds a deeply personal and poignant message, dedicated to the memory of those who have lost their lives to cancer and the grieving families they leave behind. Crafted with love, compassion, and the belief that fashion can transcend physical and emotional burdens, each piece in The Weightless Collection is designed for those who wish to feel glamorous while carrying the weight of their personal struggles.

Chona Bacaoco’s design philosophy in this collection revolves around the idea of looking and feeling beautiful without being weighed down—whether by fabrics or life's challenges. It’s a celebration of life, resilience, and beauty in every form.

The collection stands out not only for its aesthetic value but also for its cultural significance. It masterfully intertwines high-quality Italian fabrics with the vibrant traditional textiles of the Philippines. Each piece reflects the elegance and craftsmanship for which Italian fashion is renowned while paying homage to the intricate artistry and soulful narratives found in Filipino weaving traditions.

Bacaoco’s commitment to sustainability is evident in every aspect of the collection. The designer prioritizes eco-friendly practices, zero waste, and up-cycling, sourcing materials in a way that supports local artisans while minimizing environmental impact.

"This collection is not just clothing," Bacaoco explains. "It’s a wearable homage to the beauty and spirit of two distinct cultures, inviting you to embrace and celebrate their harmonious blend."

The show also supports the charitable efforts of Tsedeq, further emphasizing Bacaoco's mission to use fashion as a force for good.

For more on Chona Bacaoco @chonabacaoco and her designs, visit www.chonabacaoco.com.

Organized by@mmmilanofashionhouse

Powered by@aefwparis

Produced by@mmmilanoproduction Justin Octaviano - Head Prod, Creative And Art Consulting @Mrjoctaviano

Sofia Pavan - Assistand Lead @Pavansofia

Alice Giangiacomo - Volunteers Lead @Alicegiangi

Alberto Magsino - Assitant Fashion Designer @Albert_Paul25

Makeup&Hair@Giuseppe.Barraa @Andreea_Events_Beauty

Patty Wong - Stage Lead @Chenwongwongwong

Chris Fimpa - Sound Tech Lead @Chris.Dfmps

Natalia Cassel - Pr And Consultancy @Nataliacassel

Photographer @Arunnevader

Glami Team - Dressers And Seamstress @Glaminsidefashion

Sponsors - @Monopole_Events @Theluxemedspaua @Walterlongo_

#CHONABACAOCOMilano #WeightlessCollection #MilanFashion #FashionWithPurpose #GlamorousYetWeightless #CancerAwareness #FashionForACause #MadeInItaly #ItalianBrand #FilipinaHeartAndSoul #Sustainable #PhilippinesTextile #Hablon #EcoFriendly