Yes Brand Milano: A Fashion Show Opening the Milan Fashion Week Season

On February 22, 2026, the elegant spaces of the Hotel Meliá in Milan's emerging creative district became the stage for one of the most eclectic and thought-provoking independent fashion events of the season, held alongside the Milan fashion week calendar. Yes Brand Milano (@yesbrandmilano) — the multi-designer format produced by Bros Group Italia (@brosgroupitalia) and directed by Avv. Monica Mastrantonio — once again proved that fashion can be a platform for genuine artistic dialogue. The event was held under the patronage of Assomoda (@assomoda_federazione), the prestigious Italian federation representing agents and distributors in clothing, footwear, leather goods, accessories, and sportswear.

Five designers. Five distinct universes. All united by the ambition to say something real on the runway.

Martins Pupols — Volume, Femininity, and the Body Today

The show opened with Latvian designer Martins Pupols (@pupols_martins), trained at the prestigious Istituto Marangoni in Milan. His collection was a study in contrasts: bold volumes and eccentric silhouettes in conversation with the idea of celebrating the female body as it is today. Far from conventional proportions, Pupols invites women to inhabit their clothes fully — and unapologetically.

Benheart — The Soul of Tuscan Leather

Florence-based label Benheart (@benheartitaly) brought to the runway what it does best: leather worked through generations-old Tuscan artisanal traditions. Founded by Hicham Ben Mbarek — whose remarkable life story, including a heart transplant at 26, is woven into every stitch — Benheart is a living manifesto of Made in Italy at its most authentic. Each piece is handcrafted by master artisans using premium Tuscan leather, vegetable-tanned and finished by hand. Seeing these garments move on the runway was a reminder that true luxury is not about logo, but about lasting craft.

West Rose — Workwear Meets the Runway

Perhaps the most boundary-breaking moment of the evening came from West Rose (@westrose_abitidalavoro), the label founded by sisters Claudia and Tiziana Rubioglio from Orbassano (Turin). Boldly and for the first time in Italy, they placed professional workwear — uniforms for aestheticians, dentists, hair stylists, nurses — side by side with traditional fashion. The question they posed was direct: is workwear a world apart, or a powerful source of style inspiration? Their answer, delivered through polished and thoughtful design, leaned firmly toward the latter.

Gianluca Migliorino — Light, Darkness, and Ritual

Designer Gianluca Migliorino (@gianlucamigliorino) delivered the most theatrical and conceptually dense collection of the night. Working with darkness and religious iconography, he reversed the conventional relationship between spectator and garment: it was the audience who held the light, illuminating the clothes from the shadows. Themes of birth, sacred ritual, and the inversion of roles charged each look with a tension that lingered long after the models left the runway.

Maylin by Maylin Aguirre — Making Every Woman Feel Like a Queen

The evening closed with Maylin, the brand of designer Maylin Aguirre (@maylin_official_brand), whose philosophy is warmly and clearly stated: make every woman feel at ease, powerful, and regal. Her collection delivered on that promise through voluminous, eccentric silhouettes and a distinctive elegance that felt joyful rather than imposing. These are clothes built for women who refuse to disappear in a room.

Yes Brand Milano continues to carve out a unique space in the Milan Fashion Week calendar — not as a satellite event, but as a genuine showcase for the range and vitality of contemporary design. The next edition is already in preparation. Yes Brand Milano is also a fashion TV programme, broadcast in collaboration with Bom Channel 68.

Behind the scenes, two figures define the soul of Yes Brand Milano. Avv. Monica Mastrantonio (@monique_mastrantonio_) is the Director of Runway Shows — and one of the most distinctive profiles in the Italian fashion world. A practising lawyer specialising in Fashion Law, she brings to each edition a rare combination: legal rigour, creative vision, and an innate feel for aesthetics. She coordinates designers, models, set designers, and partner companies with the same precision she applies in a courtroom — and the same passion she reserves for fashion. It was her determination and her eye for detail that shaped this edition from the first sketch to the final bow. Her personal motto, "Never give up — you can do it," is not just a phrase. It shows. The production is signed by Bros Group Italia (@brosgroupitalia), whose co-founder Tiziano Cavaliere (@tiziano_cavaliere) is also a bass player, singer and producer — and a finalist of The Voice Senior on Rai 1, in Nek's team. Article and Photographs by Ian Art Photo (@ian.art.photo) with Adriana Tarabella (@adriana.tarabella)

Milan Celebrates the Olympic Spirit: Great Success for Claudia Peroni’s Exclusive Evening at JustMe

Event exclusively photographed by Ian Art Photo

An unforgettable night in the heart of the city, blending elegance, sports, and an international atmosphere. Last night, at the prestigious JustMe Milano, an exclusive private event took place, organized by journalist and host Claudia Peroni. The evening was designed to celebrate the spirit of the Winter Olympic Games and the energy currently flowing through Milan during this time of great sporting excitement.

In a historic moment where the city confirms its role as a leader on the world stage, the event served as a true meeting point for sports, television, culture, and entertainment. It was a special occasion to toast the Olympic values of sacrifice, passion, and community, which bring athletes and the public together in a single great shared story.

The evening began with a sophisticated dinner buffet, welcoming guests into a warm and refined setting filled with networking and smiles. The most anticipated moment of the night, the picturesque cake cutting, served as the symbolic heart of the celebration, accompanied by applause and toasts in an atmosphere of great enthusiasm.

Numerous well-known faces and prominent personalities were in attendance, confirming the importance and prestige of the gathering. Guests included Luigi Marzorati, Matilde Ciccia, Marco Melandri, Jerry Calà, Simona Tagli, Gisella Gozzo, Alessandra Spada, Arturo Artom, Arturo Mezzario, Bettina and Jonny Calà, Rudy Smaila, and Chechè Ambrosoli. Adding even more significance to the evening was the presence of top executives from Mediaset and many other guests from the worlds of entertainment, business, and communication. Among them was Ester Uggi, journalist and organizer of the Milano Luxury Fashion Week—a highly anticipated event on February 28—who helped transform the evening into one of the most brilliant social gatherings of this Olympic season.

With this initiative, Claudia Peroni wanted to pay tribute not only to sports but also to Milan’s ability to host and share global events with style, energy, and authenticity. It was a night made of emotions, meetings, and Olympic passion, destined to remain in memory as one of the most exclusive and representative appointments of the period.

Diamond Club fashion show on 2 March 2026 during Milan Fashion Week

Diamond Club Italy unveils a charming fashion evening on 2 March 2026 during Milan Fashion Week, within the extraordinary Museo Bagatti Valsecchi. Located steps from Via Montenapoleone in the city's most exclusive luxury quarter, this renowned house-museum—celebrated for its Renaissance splendour, intimate salons, and richly decorated interiors—provides an atmosphere immersed in Italian artistry.

The evening will showcase fashion, luxury, entrepreneurship and cultural prestige. Organisers: Carmelo Ali and Laura Pagani Cesa. The event will be presented and directed by Cesarina Ferruzzi. Reference publisher and co-organising media partner is Massimo Basile. Their vision, which goes beyond curating a mere show to create an experience, has become central to Diamond Club Italy's identity: a platform where designers, brands, and artisans are not just presented, but celebrated in a context designed to highlight their story. The runway will see the support of Leis Model Agency with 20 beautiful models. Behind the scenes, beauty direction will be entrusted to Martina Costarelli MUA.

The event will host, as a special guest, the renowned fashion creative director and photographer Ian Art Photo as a correspondent for select international magazines.

Prestigious and international Media Partners also include: Monaco Woman (Monte-Carlo) · Forbes Network (UK) · Gazzetta di Milano (Italy) · Celebre Magazine World (Switzerland) · Chic Icon (Dubai) · Yes London (UK) · Big News Network (UK) · Amore World Magazine (Italy) · EllediGi Magazine (London) · Elysian Magazine (USA) · Roma Exclusive (Italy) · Global Event Magazine (USA) · 5 Stars Elite Magazine (Italy) · Luxury Investment Magazine (Switzerland) · Gazzetta di Lombardia (Italy) · Fashion Week Online Magazine (USA) · Rinascimento Magazine (Switzerland) · The Daily Guardian (UK) · Vogue Vocal (USA) · Globally Content Magazine (UK) · Il Masaniello Magazine (Italy) · The European Business Review (Luxembourg) · The Occidental Magazine (Ireland) · The Blaze Magazine (Norway) · Qooalivi (Italy). Diamond Club Italy will welcome attendees with a cocktail reception curated by the renowned Venturini Winery, featuring a tasting of its prestigious labels. The March appointment builds on the momentum of the Diamond Club Fashion Event held on 28 September 2025, an edition that confirmed the museum's growing reputation as a meeting point for fashion, culture and craftsmanship. Among the most talked-about presences was Giuseppe Fata, the acclaimed "Head Sculpture Designer", recognised globally for uniting sculptural vision with fashion, who received the Celebre Magazine Award, a tribute to international excellence and an emblem of Diamond Club Italy.The runway itself brought together a varied line-up of designers and brands, each offering a distinct aesthetic and identity. Maison Dray, under Enrico Dray, presented high-fashion creations that balanced wearability with meticulous craftsmanship. Iskia Luxury Bags expressed a confident blend of Italian artisanal heritage and contemporary design. Arte & Bellezza impressed with artisanal handbags crafted from the finest Italian leather.The niche jewellery brand Dream Shabby Chic, founded by Daniela Rota Nodari and shown in international fairs and museums, was presented. Default Happiness delivered a light, optimistic sensibility through authentic, essential pieces, an effortless elegance. J'Adore Couture explored elegance and character through modern silhouettes, fine fabrics and sartorial detailing, while Caputo Pellicce embodied the meeting of tradition and innovation, championing genuine luxury, know-how and craftsmanship. Completing the narrative, Likeman offered menswear defined by clean design and quality, pieces that translate the language of modern masculinity into sharp lines and confident restraint. IG: www.instagram.com/diamond_club_italy Mail: diamondclubitaly@gmail.com